JLS Website Analysis

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More PowerPoint presentations from Danielle Joshua

Bastille Website Analysis

Reversing Footage

A major factor in our music video is the reverse of a few shots. We did this by selecting the shot we wanted, right click on the mouse, select 'speed/duration', decide whether we wanted to speed up or slow down the shot, or tick reverse speed. We did this for a shot of the girl using the doll to knock down the table and chairs but instead the chairs are already lying down and she "picks up" the doll and the chairs and table are set perfectly. I think that by using this effect it emphasises the confusion and emotional instability of the boy as well as the chaos of the situation.

Done So Far In Editing

So far in editing we have worked on increasing the pace of the narrative, but also so that it fits in with the beat of the song. We have used a jump cut in the scene of the boy laying the table, to speed up the pace, as well as doing a match on action – this also shows continuity and is something we learned in our AS Level preliminary task.

We have also edited a shot reverse shot of the boy looking at the clock, then a shot of the clock and then back to the boy, this is to show his reaction to him waiting so long for the girl. For this shot we enhanced the contrast to show the shift of anger in the narrative as well as it fitting in with the music.

We also edited a shot of the boy standing by the cake then a point of view shot of the boy destroying the cake, with a cut to black in between the two shots to build climax (which fits in with the song). As the song pace increases and the drums and guitars get more harsh, so does the pace of our shots and the narrative. We sped up a shot of the little girl cutting the clothes of the doll.

During all our editing time our main focus has been the cross cutting between the two narratives, so that the audience know that they connect but it is up to their interpretation as to how they relate. 

Reshooting

This weekend we took out a camera, red head light with blue filter, tripod and dolly and refilmed our post it notes scenes and a couple shots when our main character is sitting by the door and we have the red head light with the blue filter outside. 

During editing last week we had a few problems with our music video that we wanted to change. After showing the first shots of the music video we had “fully” edited to other media students and our teacher we received feedback saying that the post it notes shots were “tacky” and that the information on them was “humorous”. This was not the intention of the post it notes. We wanted to create the feel that the boy was obsessed with this girl and how eager he was for the date. As well as this we were also told that because the post it notes were brightly coloured it made the music video narrative seem happier than it actually was as we wanted to set a dark atmosphere to the music video. So for reshooting we have decided to use plain white paper and put more creepy facts about the girl. For example her address, brothers and sisters.

Furthermore we found that we did not have enough footage, which is mainly because on day of filming we stuck to filming by our storyboard instead of testing with different shots. Regardless of us experimenting with different angles on the day of filming, we still have gaps in our music video and narrative. Us not calculating how long we wanted each shot to last in our music video also created this problem, we therefore need to film some more footage. After filming and looking through footage we definitely overestimated how much footage we had, because after cutting it down in editing and fitting it to the song, we have realised that we do not have enough footage.

We have also decided to reshoot the shots of our main character sitting and waiting by the door. We want to reshoot this because in the frame the viewer can see the wires that connected to the red headlight that we were using outside for that shot. This is not a vital reshoot however we want the frame to be clear and just have the figure of our main character with the red head light (blue filter on top) shining on him, and the wires were a distraction to this shot.

Last thing we want to reshoot is adding more close-ups of our main character to fill in the gaps that we have as well as playing around a bit more with the idea of him having a picture of this girl. We had the idea that the main character would take the picture, storm out from his house and go to a river nearby and throw the picture in the lake. This would add to the sympathy we want our audiences to feel towards him as well as being significant in showing how fragile this boy is and how quickly his mood changes.

Editing has been really good. We've been cutting the shots down to the beat of the song so that now our narrative fits in with the climatic structure of the song. We've done a few shots reverse speed which fit in really well and look really good. We've also sped up a few shots and played around with transitions such as dip to black, dissolve and textualised. This is just to link the shots but without making it look too boring and then not going over the top with transitions to make it look too amateur.

First Digipak idea for Two Devils

Today I did my first attempt at a digipak cover for Two Devils by Dog Is Dead. I print screened a shot from our music video so far from our editing on adobe premier and then pasted it on corel photo-paint. I adjusted the brightness, contrast and intensity of the picture - as the red filter we filmed this shot with obviously made the picture red. I then typed Dog is dead and two devils onto the picture. Choosing a font will be very important for the actual digipak as it has to sort of reflect the genre of the band and the song.

Using an image from the video will allow the audience to automatically recognise the band. So even if they don't know the artist who sings the song, they will recognise the image from it being in the video.