Post-Production Questionnaire Results - Question 9

The ninth question we asked was 'Would you watch more of these types of videos by this artist if they were like this?'
Our main goal of this music video was to show a different type of music video in comparison with the typical music videos that are being released by artists nowadays. We think that our video stands out as it is just narrative. By having only narrative in our music video, the focus is just on the video and the lyrics, not on the look of the band/artist - which is essentially what music videos are about nowadays (E. A. Kaplan's theory and Laura Mulvey's theory of scopophilia). Another goal of this music video is to promote the band - as they are not that well known - and make the song sound attractive so that people will buy the single and listen to more music of that artist. 

12 out of 15 people said yes with many reasons. For example; 'the storyline was interesting and reflected the song', 'it's very dramatic', 'it was entertaining' and 'it was very effective'. This could mean that maybe consumers of music videos are getting quite bored of the music videos that are being released by artists. They want the new thing and hopefully we have provided them with it. 

One answer we received for this question shows the vital importance of genre of music in context with target audience. 'Maybe - although don't like the sound/style of music'. This comment shows that even when we aim our music video at an audience we still have to take into consideration that people have different tastes in style and genre of music. This person obviously doesn't like this genre of music, but this answer also shows that this person would be willing to listen to more songs of this genre if the music video were similar to ours. This shows that music video and song are equally important when engaging an audience.