1) Music videos demonstrate genre characteristics. For example metal music videos are normally of stage performances.
2) There is a relationship between lyrics and visuals - illustrative, amplifying and contradicting.
3) There is a relationship between music and visuals - illustrative, amplifying and contradicitng.
4) The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work. A trademark or symbol that they are known for.
5) There is frequently reference to the notion of looking (screens within screens) and particularly voyeuristic treatment of the male/female body. This is very apparent right now with such artists as Rihanna and boy bands such as JLS.
6) There is often intertextual references from films or if it is a parody video that reflects an argument in the lyrics.
Lovely research. SG
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