Synaesthesia Task

For my first music video analysis I used Andrew Goodwin's concept of synaesthesia. He states that listeners 'see' images when music is heard.
So first I listened to Madonna's song Frozen without watching the video and noted down a few images that I 'saw' when I listened to the song.

The notes I made whilst listening to the song

I then watched the video and saw that many of my images had been correct although they had been intensified to suit Madonna.
Through research about the video I found out that this was filmed in a desert in California and was directed by Chris Cunningham. The bluish colours and appearance of Madonna make her look like a witch in my opinion. Especially with the patterns on her hands and wrists. The colours also create an atmosphere of cold and ice which relates to the lyrics and title of the song. The low key lighting also creates this effect by producing a lot of shadows. The shadows are very important in this video as they link Madonna with the other animals (dog, horse, birds). There is also use of scopophilia which is the concept of a male or female artist inviting people to look at her. With all the hand movements and close up shots of Madonna this is very apparent but it is also obvious that this is done because it is Madonna and she is such a big star. It is also related to E. A. Kaplan's theory that the return to the close up of the singer's face acts as a key anchoring motif - a visual hook.