Symbols

Ferdinand de Saussure talks about the theory of semiology, which is the deconstruction of the significance of images and words; the meaning of images; the associations the audience brings to the symbol.

Roland Barthes breaks down semiology of image into 3 components:

1. the signifier - the associations
2. the signified - the meaning behind the associations
3. the sign- the signifier and the signified are interwoven in the shape you see

There are also 3 types of signs
Iconic - the object it is representing. For example a photograph or drawing. It usually represents a person

Indexical - direct connection with the object. For example black cloud = rain or a scream = fear

Symbolic - the connection with the object is a matter of convention, rule or cultural knowledge/agreement which is learnt. For example a red rose = romance or a heart = love.

For our music video I think that we will use some symbols but I think that these symbols may be perceived differently through different interpretations. For example one of our ideas for a shot is to have post it notes around a picture of our main character's date, with information around them. Even though this is not technically a symbol it is still down to interpretation whether this is creepy or showing our character's attentive nature.